Veronika Shamina
Media Producer

Project activities (2025-present)

Kommersant Publishing House
Advertising Service, Conference Department (2018-2025)
Production and organization of more than 500 business events at the federal and international level: forums, press conferences, awards, online broadcasts, private clubs, business lunches, parties, podcasts, etc. Organization of projects from scratch: creation of the event program, technical and literary script, invitation of speakers, search and PR support of a partner, attraction of a budget, advertising integrations. Full technical equipment, interaction with contractors, support of a rider, barter contracts. Cost optimization of activities, training and personnel management, and monitoring of budget optimization.
events.kommersant.ru

Kommersant Publishing House

Digital Platform Promotion Directorate (2018)

Working with traffic sources and evaluating their relevance. Analyzing audience behavior on the platforms of the client's company and competitors (GA, Yandex Metrica, liveinternet, etc.). Working with exports and teaser platforms (analysis, placement, slogan texts, moderation). Implementing an SMM strategy.

kommersant.ru

Parliamentary Newspaper Advertising Department and Commercial Publications (2018)

Development and implementation of an SMM strategy.

Assistance in organizing exhibitions.

www.pnp.ru

All-Russian State Television and Radio Broadcasting Company.

Directorate of Internet Sites (2017)

Internship: working with groups on the website www.vesti.ru Preparing graphic and photographic materials for posting on online public pages. Editing the published editorial material.

Moscow Government

Moscow State Housing Inspectorate (2017)

Working with databases. Preparing statistical and analytical information on the activities of the inspection, management organizations, and local government bodies. Monitoring the entry of documentation and the timely execution of orders, inspection reports, and protocols.

mos.ru

Real Construction Company

Small Business (2013-2016)

Management of small businesses with up to 30 employees. Development and implementation of a strategic business plan (SWOT analysis, feasibility study). Management of the company's administrative, economic, and financial activities.

Creation of an 1C accounting system and a Bank-Client system.

Professional skills
Statistical analysis
Google analytics, Yandex metrics, Liveinternet, Medialogia
Platforms
Adobe Photoshop, Abode Premiere, Asana, AutoCAD, Tilda, Radymag, MOffice, OBS, vMix, Facecast, Neural networks: Chat GPT, Grok 3, Midjourney, Krea, Freepik, Heygen, Gamma App, organizational and administrative documentation
Project and asset management
Project management; SWOT analysis; Bank-Client section; ability to organize work, plan, and make decisions
Content production
Content strategy, idea generation; event program creation, technical and literary script for online and offline events
Inspection checks
EIS MGI, MOSEDO, Houses of Moscow; FGIS "Unified Register of Inspections"; GIS ZhKH, "Our City". Experience of legal proceedings (Civil Code of the Russian Federation, Housing Code of the Russian Federation)
Consolidation of financial statements
1C Accounting; 1C Consolidation; 1C Document Management; 1C Advertising; Estimates, BDR; BDDS
Electronic trading platforms
EIS Procurement, Sberbank AST, Roseltorg, Lot-online, RTS Tender, MICEX, Fabrikant.ru, B2B Center, etc.
Project development
Development of a brand promotion strategy, a system of grades for top managers; content distribution; PR, SS, teaser platforms; business negotiation skills
Education, professional development
  • Association of Electronic Marketplaces in St. Petersburg
    Bidding under 44-FZ and 223-FZ Bidding for bankruptcy under 127-FZ (2012)
  • Peter the Great St. Petersburg Polytechnic University
    Management and Business Technologies, Management (2017)
  • Moscow Government Training Center
    Combating Corruption in the Civil and Municipal Service System (2017)
  • University of Internet Professions Netology
    Content creation and production, storytelling. Management and distribution of media projects (2018)
  • DEPARTAMENT / Event MBA
    Online event producer. Program adapting to the new reality (2020)
  • Aicex club
    The World of Neural Networks, Promt-Engineering (2025)
  • Moscow School of Management Skolkovo
    How to manage consumer behavior. Principles of customer-centric marketing (2022)
  • Higher School of Television at Lomonosov Moscow State University
    Theory and Practice of Public and Television Speeches (2024)
  • Gerasimov All-Russian State University of Cinematography
    Dramaturgy of modern cinematic genres. Priority 2030 program (2024-2025)
Formats of ongoing projects
SPIEF. Media House as part of the International Forum

Business sessions, special projects, and interviews as part of the St. Petersburg International Economic Forum: Session "Media Market 2024: Marketing, Advertising, and PR" Session "Investing in a Developer's Brand" and more.

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Business Conference

The conference "Media Space-2023: the content of the future". And the conference "Media Space-2024. The role of advertising and cinema in the value of a product." The leaders of the media industry discussed topical issues of industry transformation in Russia, discussed the impact of content on public consciousness.

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Media Space and Cinema Forum

We invited the leaders of the media industry to the final event of the business season, Media Space 2024. Year in Review. We summarized the industry's performance based on the main trends in the media space and digital technologies, and also traditionally discussed cinema.

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Video Interview

A video interview "Talking about Business" with a journalist from Kommersant Publishing House and a prominent figure, or with a representative of a business or government agency.

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Online platform

Information support for Sbergile Talks, the annual largest conference on organizational transformation practices and tools. The program features relevant topics from domestic and foreign experts in the Agile community.

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Women's Club

The Women's Club meeting on October 25 was dedicated to corporate and family values. The participants discussed whether family values can bring money to businesses, the social responsibility of companies, and the implementation of family-oriented approaches in Russia.

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Charity auction

As part of the Kommersant Women's Club, we discussed the achievements of women in business, art, and philanthropy with our speakers, and held a charity event to raise funds for the Konstantin Khabensky Foundation

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Investment Business Breakfast

KOMMERSANT INVEST BREAKFAST is a business breakfast for investment opportunities for private and large companies, as well as regulators and market professionals.

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Investment event

A business meeting organized by Kommersant Publishing House with experts, where we discuss investment opportunities. This event is for individuals and companies engaged in investing their own free funds, managing portfolios, and attracting investments.

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Teleconference

International online conference/teleconference: "The Arctic is a territory of sustainable development and harmony between nature and humans. Antarctica - 200 Years of Discoveries"

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Video podcast, radio studio

Speaker and moderator discussion on the topic: AI, robotization, and the creation of a new user experience in transportation.

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Public Talk

Public Talk with film director Alexey Uchitel as part of the annual conference "Media Space 2023: Content of the Future"

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The Federal Forum. Prize

Talentist HR Forum. Ceremony of awarding the most attractive employers in Russia according to the results of the Talentist research in 2023

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Private club, social dinner

Modern HoReCa. A private dinner-discussion with outstanding restaurateurs and hoteliers. The experts shared their vast experience in organizing the restaurant and hotel business.

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Business Brunch

The experts shared their knowledge of tourism projects, the intricacies of the restaurant and hotel business, new concepts, the interaction of online services with tour operators, the creation of their own ecosystems, and the pressing issue of service development and staff recruitment in the industry.

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International project, conference

Technical organization of the conference "Investments in Dubai Real Estate: Trends and Insights". Together with experts of the Dubai real estate market, within the framework of the business session, they discussed the pros and cons, risks and the level of profitability when investing in this region.

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Lecture, master class

The event is for personal assistants of the top executives of major Russian and international companies, HR and administrative directors, information security specialists, and style and protocol experts.

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Awards, achievements
Annual competition "Best Event Team Certified by ACMR"
  • Winners of the nomination "Best event team certified by the ACME"
  • Winners of the nomination "Best event team for clients"
  • Winners of the nomination "Best event team for external audiences"

Russian Digital Cooperation. Arctic Forum

  • The best digital platform for international forums