Portfolio EN: Veronika Shamina

Veronika Shamina

Media Producer

Project activities (2025-present)

Launch of the Youth Educational Media Center "SHUM". Expertise in the media sphere and working with neural networks, presentation of educational exchange programs with ASEAN
Сountries BRICS Fashion Summit + BRICS Fashion Summit Editorial activities, press releases
"Youth Day. Rosmolodezh". Event program, production, and moderation of the session "How to build a community around a brand and attract talented young people to the company"
Peak of Opportunities. Moderation of the interview session "A creative approach to promotion: how to create projects and events that will be talked about" as part of the Russia
Exhibition-forum Senezh Management Workshop. Student Media Rally "Our Values"
Academy "Scientific Search". Author of scientific papers
Neuronet Ecosystem. Production Center. Integration of AI solutions for business specifics.
Filming episodic scenes of TV projects: "The Republic's Property," "A Game in Cinema," "Fashionable Sentence," "About the Most Important," and others.

Kommersant Publishing House
Advertising Service, Conference Department (2018-2025)

Production and organization of more than 500 business events at the federal and international level: forums, press conferences, awards, online broadcasts, private clubs, business lunches, parties, podcasts, etc. Organization of projects from scratch: creation of the event program, technical and literary script, invitation of speakers, search and PR support of a partner, attraction of a budget, advertising integrations. Full technical equipment, interaction with contractors, support of a rider, barter contracts. Cost optimization of activities, training and personnel management, and monitoring of budget optimization.
events.kommersant.ru

Kommersant Publishing House

Digital Platform Promotion Directorate (2018)

Working with traffic sources and evaluating their relevance. Analyzing audience behavior on the platforms of the client's company and competitors (GA, Yandex Metrica, liveinternet, etc.). Working with exports and teaser platforms (analysis, placement, slogan texts, moderation). Implementing an SMM strategy.

kommersant.ru

Parliamentary Newspaper Advertising Department and Commercial Publications (2018)

Development and implementation of an SMM strategy.

Assistance in organizing exhibitions.

www.pnp.ru

All-Russian State Television and Radio Broadcasting Company.

Directorate of Internet Sites (2017)

Internship: working with groups on the website www.vesti.ru Preparing graphic and photographic materials for posting on online public pages. Editing the published editorial material.

Moscow Government

Moscow State Housing Inspectorate (2017)

Working with databases. Preparing statistical and analytical information on the activities of the inspection, management organizations, and local government bodies. Monitoring the entry of documentation and the timely execution of orders, inspection reports, and protocols.

mos.ru

Real Construction Company

Small Business (2013-2016)

Management of small businesses with up to 30 employees. Development and implementation of a strategic business plan (SWOT analysis, feasibility study). Management of the company's administrative, economic, and financial activities.

Creation of an 1C accounting system and a Bank-Client system.

Professional skills

Statistical analysis

Google analytics, Yandex metrics, Liveinternet, Medialogia

Platforms

Adobe Photoshop, Abode Premiere, Asana, AutoCAD, Tilda, Radymag, MOffice, OBS, vMix, Facecast, Neural networks: Chat GPT, Grok 3, Midjourney, Krea, Freepik, Heygen, Gamma App, organizational and administrative documentation

Project and asset management

Project management; SWOT analysis; Bank-Client section; ability to organize work, plan, and make decisions

Content production

Content strategy, idea generation; event program creation, technical and literary script for online and offline events

Inspection checks

EIS MGI, MOSEDO, Houses of Moscow; FGIS "Unified Register of Inspections"; GIS ZhKH, "Our City". Experience of legal proceedings (Civil Code of the Russian Federation, Housing Code of the Russian Federation)

Consolidation of financial statements

1C Accounting; 1C Consolidation; 1C Document Management; 1C Advertising; Estimates, BDR; BDDS

Electronic trading platforms

EIS Procurement, Sberbank AST, Roseltorg, Lot-online, RTS Tender, MICEX, Fabrikant.ru, B2B Center, etc.

Project development

Development of a brand promotion strategy, a system of grades for top managers; content distribution; PR, SS, teaser platforms; business negotiation skills

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