Short videos are rapidly gaining popularity, and there are good reasons for this. This format is perfect for the modern pace of life, as it allows for quick and concise delivery of key messages, keeping viewers engaged from start to finish. Short videos also tend to be more engaging, as they are more likely to be recommended by social media platforms (TikTok, Instagram Reels, YouTube Shorts) and shared by users. Companies that have included this format in their marketing strategy have seen a 30-50% increase in audience engagement and a 20% or higher increase in sales conversions. Creating these videos is easier and cheaper than creating long videos, as a smartphone is sufficient for filming, and editing can be done using mobile apps. The vertical format (9:16) is ideal for viewing on mobile devices, as it loads quickly even on slow internet connections, and 85% of viewers can watch it without sound thanks to subtitles.